New leads
The lead comes in. Scout replies. Speed to lead for HVAC: Meta lead ads and Google Local Services Ads
Scout replies to every new lead within 5 seconds and works it toward a booked job. Speed to Lead covers new leads from Meta lead ads on Facebook and Instagram and from Google Local Services Ads.
App screens show an example shop.
The problem
You paid for the lead. Then it sat there.
Someone fills out your lead form while you're under a house or on the road. By the time anyone in the office looks, they may have heard back from another shop and booked.
Scout fixes that.
Scout can book a job directly in ServiceTitan or Housecall Pro from the lead conversation.
Step by step
How Scout does it
Whenever it arrives
Scout replies to a new lead whenever it comes in, not only during office hours.
One memory
The lead's conversation sits in the same memory as your calls and texts.
Ask about any lead
Ask Scout Chat what a lead asked for, and it answers with the source.
Your call
What you control
- You teach Scout your shop rules in chat by saying "remember that".
Lead to booked
One lead, start to finish.
One example lead, start to finish: when it came in, when Scout replied, what the customer said and when the job was booked.
How does Speed to Lead fit with answering calls?
Scout's phone agent handles incoming calls. Speed to Lead handles new inquiries from Meta lead ads and Google Local Services Ads, so those customers can get a reply without calling.
What about old leads already sitting in my CRM?
Use Scout campaigns to follow up with existing CRM contacts, such as customers who never answered an estimate. You choose the group and approve the outreach; campaign booking can turn replies into appointments when enabled.
How campaigns workCan I take over a lead conversation myself?
Yes. Your office can take over a lead conversation in Scout's inbox and return it to Scout afterward.
What should the first reply to a new HVAC lead say?
Say who you are, confirm what they asked for and offer one next step, like a time to come out. Keep it short and from your shop's name. Then keep going until a job is booked or they tell you no.
Writing a first reply that booksHow do I measure speed to lead at my HVAC shop?
Track the time from when a lead arrives to your first reply, and how many of those leads end up booked. Check it by lead source and by time of day, since evenings and weekends often lag.
Checking your own reply timesSee Speed to Lead on your own leads.
We'll walk through how Scout gets jobs booked and invoices paid.
